Ilaria Bollati is an architect and designer with a PhD in Economics of Culture. Researcher at Politecnico di Milano, Department of Design. She combines research with planning, and design with the economy of culture. She produces exhibitions, designs set-ups and curates content. She teaches and practices the adoption and benefits of digital technologies; she focuses on the details of the cross-media cultural experience and studies the evolving demand for culture in an unconventional way.