Giulio Ceppi, architect and designer, research fellow and lecturer at the Politecnico di Milano, former professor at the Architecture Departments of Genoa, Turin and Rome, in 2005 he founded the Master in Business Design at Domus Academy, where he was coordinator of the Research Centre until 1997. Subsequently he was senior consultant of Philips Design. In 1999 he founded Total Tool, a visioning and design strategy company with offices in Milan and Buenos Aires. He has held workshops and conferences in twenty-five countries and written numerous essays on design and project culture. He lives and works in Milan and on Lake Como, where he was born in 1965.