Massimo Pitis, a graphic designer, in 2007 he founded Pitis e Associati, a visual communication and creative direction studio specialised in brand identity, publishing and digital design. His projects include: the visual identity of the Museo del Novecento and Armani/Silos in Milan, and a number of exhibitions for the Colosseum, the Triennale, Palazzo Reale in Milan, the Canadian Embassy in Paris and the Canadian Center for Architecture in Montreal. In 2015 he was the artistic director of Wired Italia and since 2019 the creative director of Vanity Fair Italia. He currently teaches at the Scuola Politecnica di Design in Milan and has taught at the IUAV University in Venice and San Marino, IED, the Politecnico in Milan and La Sapienza in Rome. He has been a member of several international juries and has been invited to present his work in many international venues across Europe, Asia and the United states.