Pino Tovaglia - (Milan, 1923-1977) was an Italian graphic designer and scholar, regarded as one of the major exponents of the Swiss Style in Italy.
Tovaglia actively took part in the graphic design scene from a very young age, and he later became a professor of graphic design at several art schools in Milan. He designed the logos for Alfa Romeo, Ottagono and Nebiolo. In 1958 he won the Golden Palm at the Cannes Lions International Advertising Festival and in the Sixties he created some of his most famous posters (Italia da salvare, Cinturato Pirelli and Brandy Stock). After restyling the Alfa Romeo logo in 1972, in 1975 he designed – together with Bruno Munari, Bob Noorda and Roberto Sambonet on the symbol of the Lombardy Region. In 1998 he was awarded a posthumous Compasso d'Oro for his career.