{"product_id":"100-tobeus","title":"100% TobeUs","description":"\u003cp\u003e\u003cem\u003e100% TobeUs\u003c\/em\u003e is a project by \u003cstrong\u003eMatteo Ragni\u003c\/strong\u003e. A toy car born from a project – a design as well as a life project – and made of cedar wood (aromatic, beautiful, natural); \u003cstrong\u003ean ecological toy (strong, simple); a thought to be taught (respect, reuse, sustainability)\u003c\/strong\u003e; a toy for children, men and women of tomorrow. \u003cem\u003e100% TobeUs\u003c\/em\u003e was born of a less than noble aim: to serve as a harsh warning to two grandmothers who were crazy about their grandson.\u003c\/p\u003e\r\n\u003cp\u003eWhen he was met by a profusion of recreational items the father\/designer said ENOUGH! And so, for Matteo Ragni, wooden toy cars became a passion, an engagement, an ideal. It’s an excuse for becoming absorbed in, and for asking other designers \u003cstrong\u003eto get involved in, a project that leaves little room for ego, but plenty for childhood memories\u003c\/strong\u003e. There is the additional awareness that everyone – whether young and old – knows that when they pick up a pencil (TobeUs needs a pencil, not a mouse), their first thought is about the project’s ethics.\u003c\/p\u003e\r\n\u003cp\u003eIn this book, \u003cstrong\u003eElisa Massoni\u003c\/strong\u003e provides us with a complete hexegesis of TobeUs – from its birth to the toy car each and everyone of us can design by following few and simple rules! Now it’s your turn to design a TobeUs!\u003c\/p\u003e","brand":"corraini-shop","offers":[{"title":"Default Title","offer_id":53629341040970,"sku":"D102","price":10.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/8652\/3978\/files\/100-tobeus.png?v=1768325414","url":"https:\/\/corraini.com\/en\/products\/100-tobeus","provider":"corraini-shop","version":"1.0","type":"link"}