{"product_id":"declinazione-grafica-del-nome-campari","title":"Declinazione grafica del nome Campari","description":"\u003cp\u003eIn \u003cstrong\u003eNovember 1964\u003c\/strong\u003e, on the opening of Milan's M1 subway line, \u003cstrong\u003eCampari commissioned Bruno Munari to create a poster\u003c\/strong\u003e designed to strike the attention of passengers on this new means of transportation, destined to transform the city.\u003c\/p\u003e\r\n\u003cp\u003eThe poster is designed to be effective even when viewed partially, in motion or crowded, either from the carriages or the platforms. The design unfolds in \u003cstrong\u003ea wallpaper-inspired serial montage\u003c\/strong\u003e, with a continuous flow of images that fit the language of billboards.\u003c\/p\u003e\r\n\u003cp\u003eOn the red base, the \u003cstrong\u003egraphic icons of the Campari brand\u003c\/strong\u003e emerge and recompose themselves, expressing the continuity of the brand and its historical advertising tradition. At the same time, from his reflections on visual processes to his \u003cstrong\u003eearly experiments with typography\u003c\/strong\u003e, adapting them to a new urban context.\u003c\/p\u003e\r\n\u003cp\u003eThe poster then becomes \u003cstrong\u003ea record of a historical moment and a glimpse into the transformation of the city\u003c\/strong\u003e.\u003c\/p\u003e","brand":"corraini-shop","offers":[{"title":"Default Title","offer_id":53629471949130,"sku":"8033532911560","price":15.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/8652\/3978\/files\/poster_campari_sito.jpg?v=1768327585","url":"https:\/\/corraini.com\/en\/products\/declinazione-grafica-del-nome-campari","provider":"corraini-shop","version":"1.0","type":"link"}