{"product_id":"grafica-per-la-citt","title":"Graphics for the city","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIn the academic year 1968\/1969 the Milanese graphic designer\u003c\/span\u003e\u003cstrong\u003e Albe Steiner, together with students from the CSAG in Urbino\u003c\/strong\u003e\u003cspan style=\"font-weight: 400;\"\u003e (Advanced Course in Graphic Arts, now ISIA), developed a coordinated plan for the city that included a new logo, signs for the historic centre and a city bulletin. The project had an important echo and a clear success: that of introducing a design field already practiced internationally in Italy, and identifying it on a local level. However, it is not just a question of scale, but rather \u003c\/span\u003e\u003cstrong\u003ethe involvement of the communication designer in local decision-making processes\u003c\/strong\u003e\u003cspan style=\"font-weight: 400;\"\u003e. The fiftieth anniversary of Steiner's urban plan for the city offers an opportunity to update this theme in a different context, both in terms of the evolution of the discipline of communication design, and in relation to the complexity of everyday life and, in particular, the emergencies that exist in historic city centres under pressure from diverse and conflicting demands, from conservation to promotion, from promotion to activation.\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe various contributions tackle\u003c\/span\u003e\u003cstrong\u003e issues related to living in historic centres nowadays and the role that communication design can play\u003c\/strong\u003e\u003cspan style=\"font-weight: 400;\"\u003e, \u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003ein synergy with other experts and operators in the local area. If on the one hand, communication design plays a fundamental role with regard to the readability and usability of places and services, on the other hand, it also has the tools to design policies for cultural development and for activating local communities.\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"font-weight: 400;\"\u003eWith texts by Ruedi Baur, Jean-Michel Galley, Jean-Pierre Grunfeld, Anna Steiner, Antonio Mugnai, Jonathan Pierini, Marco Tortoioli Ricci.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"corraini-shop","offers":[{"title":"Default Title","offer_id":53629434593610,"sku":"D196","price":24.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/8652\/3978\/files\/grafica-per-la-citta-isia_1.jpg?v=1768327117","url":"https:\/\/corraini.com\/en\/products\/grafica-per-la-citt","provider":"corraini-shop","version":"1.0","type":"link"}