{"product_id":"imago-1960-1971","title":"IMAGO 1960-1971","description":"\u003cp\u003e\u003cem\u003eSo what is \"Imago\"? It is not easy to say: a magazine, a house organ, a sample book of excellence in design, a repertoire of images, a meeting place, a workshop for technical and creative experimentation or something else? \"Imago\" itself does not show itself with \"intentions of clarity\": first it hides, then, once opened, it explodes, expresses itself in infinite forms and eventually gets lost, fragments - or transforms with each new attempt to get closer to it.\u003c\/em\u003e— Giorgio Camuffo\u003c\/p\u003e\r\n\u003cp\u003eWith its \u003cstrong\u003efourteen issues published between 1960 and 1971\u003c\/strong\u003e, \"Imago\" was a publishing venture that cannot be defined easily: \u003cstrong\u003ea cultural adventure through the Milan of the 1960s\u003c\/strong\u003e, which in this book edited by \u003cstrong\u003eGiorgio Camuffo\u003c\/strong\u003e is described and documented in its entirety for the first time. The result of a partnership between graphic designer \u003cstrong\u003eMichele Provinciali\u003c\/strong\u003e and \u003cstrong\u003eRaffaele Bassoli\u003c\/strong\u003e, owner of Bassoli Fotoincisioni, 'Imago' was formally a company magazine, produced to showcase the best that image and text reproduction techniques could ofer. \u003cbr \/\u003eBut it was also \u003cstrong\u003ea kind of “promised land” of free experimentation\u003c\/strong\u003e, where \u003cstrong\u003efigures from the world of art and visual communication\u003c\/strong\u003e - including Max Huber, Giancarlo Iliprandi, Bruno Munari, Remo Muratore, Armando Testa, Pino Tovaglia - interacted with \u003cstrong\u003eimportant names in art criticism and literature\u003c\/strong\u003e, such as Dino Buzzati, Piero Chiara, Giuseppe Pontiggia and Mario Soldati. \"Imago\" was evidence of \u003cstrong\u003ethe role of graphic designers between the economic boom and protests\u003c\/strong\u003e, of the artistic trends of the time and of the relationship that developed between industry and culture in that period. \u003cbr \/\u003eThe photographs documenting each of these editions highlight the \u003cstrong\u003eextraordinary variety of works\u003c\/strong\u003e featured in \"Imago\", as well as the \u003cstrong\u003eimportance of the physical and \"experiential\" dimension of the content\u003c\/strong\u003e, while the numerous stories and anecdotes convey the spirit that drove this collective art project.\u003c\/p\u003e\r\n\u003cp\u003eIn addition to the detailed chapters devoted to the individual issues, the book explores various aspects of the world of \"Imago\", from its main figures to its historical context, as well as its connections with art and graphics, through contributions by \u003cstrong\u003eGiorgio Camuffo, Carlo Vinti, Maddalena Dalla Mura, Mario Piazza, Marta Sironi and Nina Bassoli\u003c\/strong\u003e, and interviews with \u003cstrong\u003eAndrea Bassoli\u003c\/strong\u003e and \u003cstrong\u003eLeonardo Sonnoli\u003c\/strong\u003e.\u003c\/p\u003e\r\n\u003cp\u003eThe book is enhanced by a replica of \u003cem\u003eLe Saponette di Michele Provinciali\u003c\/em\u003e, originally published in \"Imago\"'s first issue.\u003c\/p\u003e\r\n\u003cdiv\u003eClick \u003ca href=\"http:\/\/imago1960-1971.it\/\" target=\"_blank\" rel=\"noopener\"\u003ehere\u003c\/a\u003e for more information about \u003cem\u003eImago 1960-1971\u003c\/em\u003e and watch \u003ca href=\"https:\/\/www.youtube.com\/channel\/UC0oF0qGxy5hmzIrEK_JGo8w\" target=\"_blank\" rel=\"noopener\"\u003ehere\u003c\/a\u003e Giorgio Camuffo in conversation with Leonardo Sonnoli and Jonathan Pierini.\u003c\/div\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cp\u003e\u003cem\u003eThis volume was \u003cstrong\u003eselected by the ADI Permanent Design Observatory\u003c\/strong\u003e as an example of the best Italian design put into production.\u003c\/em\u003e\u003c\/p\u003e","brand":"corraini-shop","offers":[{"title":"Default Title","offer_id":53629447340362,"sku":"D207","price":98.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/8652\/3978\/files\/cam_imago_cover_1.jpg?v=1768327204","url":"https:\/\/corraini.com\/en\/products\/imago-1960-1971","provider":"corraini-shop","version":"1.0","type":"link"}