{"product_id":"original-xerographies","title":"Original xerographies","description":"\u003cp\u003eAn original xerography is \u003cstrong\u003ethe result of an image which is moved on the plate of glass of the copier, so that it reproduces both the image and its movement\u003c\/strong\u003e. Therefore, it doesn’t consist in a mere copy, but on the contrary in an original, which is obtained through a process exploiting the whole potential of the copier. Hence it not only reproduces but produces images as well.\u003c\/p\u003e\r\n\u003cp\u003eFrom this starting point \u003cstrong\u003eMunari\u003c\/strong\u003e develops his \u003cstrong\u003estudies and experiments about working rules of copiers\u003c\/strong\u003e, originally published in the series \u003cem\u003eQuaderni di design\u003c\/em\u003e curated by Munari himself for Zanichelli in 1977.\u003c\/p\u003e\r\n\u003cp\u003eEach factor of the copying process (with the copiers available in the 70s), from its reading limits to the concentration of the toner, is \u003cstrong\u003edeeply and systematically examinated and experimented by Munari\u003c\/strong\u003e in every aspect and possibility. The result is a series of samples (“copies”?) that, following his research method both strict and creative at the same time, do not aim towards a specific purpose, but want \u003cstrong\u003eto collect as many data as possible in order to describe almost every potential of the machine\u003c\/strong\u003e, including its most surprising and unexpected possibilities.\u003c\/p\u003e\r\n\u0026nbsp;\r\n\u003cp\u003e\u003cem\u003eThis book is also available in\u003c\/em\u003e \u003ca href=\"https:\/\/corraini.com\/en\/xerografie-originali.html\"\u003eItalian\u003c\/a\u003e.\u003c\/p\u003e","brand":"corraini-shop","offers":[{"title":"Default Title","offer_id":53629375447370,"sku":"M55INGL","price":10.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/8652\/3978\/files\/bruno-munari-original-xerographies.jpg?v=1768326193","url":"https:\/\/corraini.com\/en\/products\/original-xerographies","provider":"corraini-shop","version":"1.0","type":"link"}