{"product_id":"pre-design-1969","title":"Pre design 1969","description":"\u003cp\u003eFifty years after the first exhibition by the \u003cstrong\u003eExhibition Design group\u003c\/strong\u003e,\u003cstrong\u003e Michele Galluzzo\u003c\/strong\u003e recounts the first experiments of the collective in \u003cem\u003e\u003cstrong\u003ePre design 1969\u003c\/strong\u003e\u003c\/em\u003e. Research on plastic laminate by the Exhibition Design group. Made up of leading Italian graphic designers such as \u003cstrong\u003eGiulio Confalonieri, Silvio Coppola, Franco Grignani, Bruno Munari and Pino Tovaglia\u003c\/strong\u003e, the ED group was formed in the late 1960s in Milan and in less than a decade gave rise to an extremely interesting experience, which until now has only been partially investigated. \u003cbr \/\u003e\u003cbr \/\u003eHighlighting the peculiarities of the group's approach, Galluzzo's essay focuses on overcoming the concept of individual authorship, the choice of exhibition space as a tool for dialogue with the community, reflection on design methodology and research in an interdisciplinary perspective. The text is accompanied by photographs by Luciano Ferri and Ugo Mulas, recently acquired by Galleria Corraini, which reconstruct the preparatory and research phases prior to the exhibition, the still life documentation of the completed experiments, until the opening of the exhibition Design ricerche plastiche in the \u003cstrong\u003eSala delle Cariatidi of Palazzo Reale\u003c\/strong\u003e in S\u003cstrong\u003eeptember 1969\u003c\/strong\u003e, promoted by the \u003cstrong\u003eLaminati Plastici \/ Formica and Bernini companies.\u003c\/strong\u003e \u003cbr \/\u003e\u003cbr \/\u003e\u003cem\u003e\u003cstrong\u003ePre design 1969\u003c\/strong\u003e \u003c\/em\u003etherefore offers an opportunity to reflect on the role of research and experimentation in dialogue with companies and the community, on the responsibility of the designer towards the end user, on the use of the exhibition space as a place of meeting and dissemination, as well as on the intermingling of graphics and industrial design at a crucial time in the history of Italian design. \u003cbr \/\u003e\u003cbr \/\u003eThe book is published to mark the exhibition of the same name to be held from 9 April to 12 May at the Corraini in Piccolo bookshop, in the Chiostro Nina Vinchi at the Piccolo Teatro in Milan.\u003c\/p\u003e","brand":"corraini-shop","offers":[{"title":"Default Title","offer_id":53629422993738,"sku":"D183","price":25.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/8652\/3978\/files\/pre-design_cover-sito.jpg?v=1768326902","url":"https:\/\/corraini.com\/en\/products\/pre-design-1969","provider":"corraini-shop","version":"1.0","type":"link"}