Identità Milano
Identità Milano
Workshop on the evolution of the brand
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Milan is a complex, articulated and difficult city. Its identity is not exhibited, but characterised by a sober reserve, a historical habit of understatement. This book collects essential fragments of the path that in 2014 was promoted – thanks to the agreement between Milan City Council and the Triennale – around the theme of Milan's identity.
An investigation built as a collective experience, triggering a reflection that involved creatives, cultural operators, artists, institutions and citizens from Milan, in an attempt to reorder ideas on references to the Milanese identity, but also to open a debate on the signs that are now under the radar, still being generated. A contribution that seeks to give a basis to the people of Milan's desire for the future and, at the same time, to give this future a shared history.
- Barcode
- 9788875704896
- A cura di
- Stefano Rolando
- Binding
- paperback
- Pages
- 112
- Languages
- Italian and English
- Edition
- 2015
- Collaboration
- Milan Triennale
- Base
- 21.5
- Height
- 21.5
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