Look of the city

During the Winter Olympics, Turin was not completely satisfied of the official Look of the Games. Tens of menhirs, panels, shangai, weather vanes, installations in red, the colour of the Olympic flame, were distributed form suburbs to the city centre, and gave a new look to the architectural and visual profile of Turin.

These installations are the first and greatest corporate image project ever made, and some are remaining as permanent monuments.

Italo Lupi, Ico Migliore and Mara Servetto, authors of this project, present it in this high quality graphic book.