Camicia rossa

Federico Maggioni’s depiction of Giuseppe Garibaldi’s heroic undertaking is filled with maniples of fanatical sports supporters, advertising posters about unification and other original revamping. Garibaldi’s legendary speeches become collector’s vinyl records, his red shirt a piece of haute couture, while the Italian flag inspires Italian-style sneakers and cornflakes ... With humour and imagination, the life of Garibaldi – his marriage, wounding in Aspromonte, the expedition of the 1000 – are recounted in a highly original array of advertising and commemorative items. 

The book pays humorous homage to Garibaldi’s enormous feat to unify Italy. It celebrates 150 years of Italian history and flag: “white like lemon ice cream, green like mint water-ice, red like raspberry jam”.